Dimensions of Marital Roles in Consumer Decision Making

Harry L. Davis

229 citations0/0 files storedJournal of Marketing Research

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Consumer Behavior and Marketing Influence Gender, Labor, and Family Dynamics Consumer Behavior and Market Dynamics

Abstract

Researchers often make oversimplified assumptions about the structure of husband-wife roles in consumer decisions and the sufficiency of responses from one spouse. Questions about the dimensionality of decision roles and the extent of role consensus are considered using data reported by husbands and wives on relative influence in automobile and furniture purchase decisions.

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2014Family: Socialization and Interaction Process 1956Family, Socialization and Interaction Process.1961Husbands and Wives, the Dynamics of Married Living

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1997The Economics of Tourism 1976Decision Making within the Household 2020Traveling with Companions: The Social Customer Journey 1985Parental and teenage child influences in family decision making 1983Persuasion in Family Decision-Making 1987Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation 1992The Impact of Family Life Cycle on the Vacation Decision-making Process 2003Who is the decision-maker: the parents or the child in group package tours?

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