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Dimensions of Marital Roles in Consumer Decision Making

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1987Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation210 cited
1992The Impact of Family Life Cycle on the Vacation Decision-making Process204 cited
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2011Designing Solutions Around Customer Network Identity Goals199 cited
2002Family decision at the turn of the century: has the changing structure of households impacted the family decision‐making process?188 cited
1978Family Vacation Decision-Making170 cited
1971Measurement of Husband-Wife Influence in Consumer Purchase Decisions

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2003Compulsive buying behavior160 cited

1994Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process154 cited

2000Opportunities for Family Research in Marketing144 cited

2019A Framework for Understanding Consumer Choices for Others142 cited