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Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach · Study

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ArticleAssessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Nancy E. Spears2006

Article2006

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Nancy E. Spears · Tom J. Brown · Peter A. Dacin

39 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1979A Paradigm for Developing Better Measures of Marketing Constructs 2025Advances in Consumer Research 2003Corporate Social and Financial Performance: A Meta-Analysis 1997Dimensions of Brand Personality 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2002Corporate reputation and sustained superior financial performance 1996Reputation: Realizing Value from the Corporate Image

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Year2006

Typearticle

Published2006-09-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations39

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.bm.2550051

openalex_workW1978610589

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