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Motivational determinants of transportation into marketing narratives
16 references·8 citing·37 second hop
Motivational determinants of transportation into marketing narratives (2010)Motivational determinants of transportati…Experiencing Narrative Worlds (2018)Experiencing Narrative WorldsSelf‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Self‐Referencing and Persuasi…Transportation Into Narrative Worlds: The Role of Prior Knowledge and Perceived Realism (2004)Transportation Into Narrative…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion (2004)IMAGINE YOURSELF IN THE PRODU…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Role of Narratives in Consumer Information Processing (1998)The Role of Narratives in Con…Experiencing Narrative Worlds (1993)Experiencing Narrative WorldsSelling Hope: State Lotteries in America (1991)Selling Hope: State Lotteries…The case for motivated reasoning. (1990)The case for motivated reason…Using Drama to Persuade (1989)Using Drama to PersuadeThe Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? (1982)Self-relevant scenarios as me…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension (2023)Do stories (always) make food…A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation (2022)A Picture’s Worth a Thousand …The Power of Brand Selfies (2021)The Power of Brand SelfiesTogether We Rise: How Social Movements Succeed (2020)Together We Rise: How Social …What if two involving stories contradict each other? (2018)What if two involving stories…Consumer imagination in marketing: a theoretical framework (2017)Consumer imagination in marke…Characterizing donation behavior from psychophysiological indices of narrative experience (2015)Characterizing donation behav…Doing Good by Telling Stories: Emotion in Social Entrepreneurship Communication (2014)Doing Good by Telling Stories…The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Actual Minds, Possible Worlds. (1986)Flow: the psychology of optimal experience (1990)Narratives and Cancer Communication (2006)Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement (2008)How Does Fiction Reading Influence Empathy? An Experimental Investigation on the Role of Emotional Transportation (2013)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)The Measurement of Destination Image: An Empirical Assessment (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)The meaning and measurement of destination image. (2003)Judgment under Uncertainty: Heuristics and Biases (1975)Confirmation Bias: A Ubiquitous Phenomenon in Many Guises (1998)Well-being : the foundations of hedonic psychology (1999)False-Positive Psychology (2011)A Theory of Cognitive Dissonance (2017)Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)lavaan : An R Package for Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Mediating Tourist Experiences (2009)A Narrative Policy Framework: Clear Enough to Be Wrong? (2010)Asymmetric effects of online consumer reviews (2014)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Reading Literary Fiction Improves Theory of Mind (2013)
this work references cited by second hop

References

  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 1990The case for motivated reasoning.9,014 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1993Experiencing Narrative Worlds1,214 cited
  • 2018Experiencing Narrative Worlds969 cited
  • 2004Transportation Into Narrative Worlds: The Role of Prior Knowledge and Perceived Realism934 cited
  • 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion832 cited
  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration725 cited
  • 1982Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so?580 cited
  • 1998The Role of Narratives in Consumer Information Processing460 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited

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1991
Selling Hope: State Lotteries in America
435 cited
  • 1989Using Drama to Persuade420 cited
  • Cited by

    • 2021The Power of Brand Selfies184 cited
    • 2020Together We Rise: How Social Movements Succeed146 cited
    • 2022A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation46 cited
    • 2017Consumer imagination in marketing: a theoretical framework44 cited
    • 2015Characterizing donation behavior from psychophysiological indices of narrative experience30 cited
    • 2018What if two involving stories contradict each other?22 cited
    • 2014Doing Good by Telling Stories: Emotion in Social Entrepreneurship Communication14 cited
    • 2023Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension13 cited