Chinese Family Groups' Museum Visit Motivations: A Comparative Study of Beijing and Vancouver

Jiao Ji · David P. Anderson · Xinchun Wu · Changyun Kang

18 citations0/0 files storedCurator The Museum Journal

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Conferences and Exhibitions Management

Abstract

Abstract This comparative study explored Chinese family groups' dominant visit motivations in science museums and aquariums in order to understand the perceptions of these audiences, who are an under‐represented cultural demographic in the literature. In this study, 503 Chinese participants—131 in the China Science and Technology Museum, Beijing; 127 in the Beijing Aquarium, Beijing; 136 in Science World British Columbia, Vancouver; and 109 in the Vancouver Aquarium, Vancouver—completed a Family Group Visit Motivation Questionnaire. The results report four dominant visit motivations for these Chinese family groups. Significant differences in a fifth motivation, social interaction, were detected in comparing the Beijing and Vancouver Chinese family samples. Also, Chinese family groups were more likely to perceive science museums to be settings that can satisfy their educational and personal interest needs, compared to aquariums. This study provides insights for science museums and aquarium practitioners to better understand this audience demographic.

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References

2013Sociocultural Theory and Second Language Learning 2005Using the contextual model of learning to understand visitor learning from a science center exhibition 2002Learning cultures and learning styles: myth-understandings about adult (Hong Kong) Chinese learners 1998The Effect of Visitors ‘ Agendas on Museum Learning 2006An Identity‐Centered Approach to Understanding Museum Learning 2002Motivational Factors and the Visitor Experience: A Comparison of Three Sites 2003Dialogic inquiry in life science conversations of family groups in a museum 2008Multiple Outcomes of Class Visits to Natural History Museums: The Students’ View

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2017Children's influence in museum visits: antecedents and consequences 2020It’s Not Just for the Children: On Engaging Culturally Diverse Families at Museums 2021Motivation for the Family Visit and On-the-Spot Activities Shape Children’s Learning Experience in a Science Center 2024Study examines parent–child families’ interactions with exhibits in natural history museum 2025Adult family members’ roles in mediating children’s visits at a Chinese science museum

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