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ArticleOptimal threshold analysis of segmentation methods for identifying target customers

Makoto Mizuno2007

OA

Articlegreen2007

Optimal threshold analysis of segmentation methods for identifying target customers

Makoto Mizuno · Ushio Sumita · Hideo Suzuki

23 citations·0/0 files stored·European Journal of Operational Research

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Customer churn and segmentation Consumer Market Behavior and Pricing Data Mining and Machine Learning Applications

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References

2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis 2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models 2000Mastering Data Mining: The Art and Science of Customer Relationship Management 2005Can we predict customer lifetime value?2005Choice Models and Customer Relationship Management

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2009Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods

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2009Probability Models for Customer-Base Analysisarticle · 3 shared references 2008Modeling churn using customer lifetime valuearticle · 3 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 3 shared references 2008Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”article · 3 shared references 2009Domain knowledge integration in data mining using decision tables: case studies in churn predictionarticle · 3 shared references 2009Customer-Based Valuationarticle · 3 shared references

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Year2007

Typearticle

Published2007-02-22

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations23

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.ejor.2007.01.038

openalex_workW1978770035

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