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Optimal threshold analysis of segmentation methods for identifying target customers

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References

2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited
2000Mastering Data Mining: The Art and Science of Customer Relationship Management470 cited
2005Can we predict customer lifetime value?248 cited
2005Choice Models and Customer Relationship Management178 cited

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2009Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods19 cited
2020Shortening Delivery Times by Predicting Customers’ Online Purchases: A Case Study in the Fashion Industry17 cited

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