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?It could have been you?: How states exploit counterfactual thought to market lotteries

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References

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1996Consequences of Regret Aversion: Effects of Expected Feedback on Risky Decision Making445 cited

Cited by

2003A Reflection and Evaluation Model of Comparative Thinking339 cited
2010From what might have been to what must have been: Counterfactual thinking creates meaning.177 cited
2010Lottery Gambling: A Review158 cited
2014Gambling advertising: A critical research review96 cited
2009Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling82 cited
2010Motivational determinants of transportation into marketing narratives60 cited
2006Who regrets more after choosing a non-status-quo option? Post decisional regret under need for cognitive closure47 cited
2001Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries46 cited
2010Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect36 cited
2011“No More” leads to “Want More,” but “No Less” leads to “Want Less”: Consumers' counterfactual thinking when faced with quantity restriction discounts26 cited
2006The interplay between counterfactual reasoning and feedback dynamics in producing inferences about the self22 cited
2014Investor Expertise as Mastery over Mind: Regulating Loss Affect for Superior Investment Performance15 cited
2006Decisional Regret Theory: Reducing the Anxiety About Uncertain Outcomes During Group Decision Making Through Shared Counterfactual Storytelling11 cited
2017The effect of autonomy on counterfactual thinking about controllable events10 cited
2013Mental Simulation: Looking Back in Order to Look Ahead7 cited
2003Die Qual der Wahl: Die Bedeutung des Regret bei Kaufentscheidungen4 cited