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Familiarity Breeds Ambivalence · Study

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ArticleFamiliarity Breeds Ambivalence

Margaret E. Brooks2006

Article2006

Familiarity Breeds Ambivalence

Margaret E. Brooks · Scott Highhouse

45 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1979The Social psychology of intergroup relations 1977Features of similarity.1968Attitudinal effects of mere exposure.1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1904The Psychological Bulletin 1999Self-reports: How the questions shape the answers.1990Handbook of social psychology 1995The construction of preference.

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Details

Year2006

Typearticle

Published2006-06-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations45

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1550016

openalex_workW1978971136

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