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Non-student consumer attitudes towards product placement

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References

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1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
2004The influence of religion on attitudes towards the advertising of controversial products539 cited
2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
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1987An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General291 cited
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2005What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?282 cited

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2000Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium266 cited

1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited

Cited by

2011Product placements in movies and on Broadway56 cited
2013The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies53 cited
2010Art for the Sake of the Corporation53 cited
2012From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?52 cited
2019Expanding the Agenda of Research on Product Placement: A Commercial Intertext48 cited
2014Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music46 cited
2015How audience and disclosure characteristics influence memory of sponsorship disclosures44 cited
2021The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)43 cited
2013A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.42 cited
2009The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research40 cited
2011Young adults’ responses to product placement in movies and television shows37 cited
2016Processing of product placements and brand persuasiveness32 cited
2010Acceptability and Ethics of Product Placement in Sport Video Games32 cited
2016Can negative characters in soap operas be positive for product placement?31 cited
2013Fancy a coffee withFriendsin ‘Central Perk’?31 cited
2020Product Placement in Entertainment Industry: A Systematic Review30 cited