Services Marketing: the Arabian Gulf Experience

M. Sami Kassem

36 citations0/0 files storedJournal of Services Marketing

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Customer Service Quality and Loyalty Service and Product Innovation Consumer Behavior and Market Dynamics

Abstract

Aims to fill the gap in understanding about services marketing in the East. Uses an eclectic methodology in surveying services marketing in the Arabian Gulf, offering some East‐West comparison, including explanation for and implications of differences. Demonstrates that environmental constraints have great effects on services produced in a society, concluding that services mirror their society and its culture, history and socioeconomic circumstances.

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1997Management know‐how transfer to Saudi Arabia: a survey of Saudi managers

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