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Marketing Models and Econometric Research · Study

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ArticleMarketing Models and Econometric Research

Vijay Mahajan1977

Article1977

Marketing Models and Econometric Research

Vijay Mahajan · Leonard J. Parsons · Randall L. Schultz

124 citations·0/0 files stored·Journal of Marketing Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 124 citations exist upstream.

Cited by

1980A Study of Marketing Generalizations 1982The Effects of Advertising on High and Low Loyalty Consumer Segments 1983Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data 1983A Dynamic Model for Strategically Allocating Retail Space 1988Strategic Implications of Darwinian Economics for Selling Efficiency and Choice of Integrated or Independent Sales Forces 2011Internet suicide searches and the incidence of suicide in young people in Japan 1992An approach for determination of warranty length 2016Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation1

Details

Year1977

Typearticle

Published1977-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations124

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.2307/3151071

openalex_workW1979104532

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