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The myopia of new marketing panaceas: the case for rebuilding our discipline
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  • 2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
  • 2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur141 cited
  • 2017Beating, ditching and hiding: consumers’ everyday resistance to marketing32 cited
  • 2010A History of French CCT: Pathways and Key Concepts20 cited
  • 2012Relationship marketing and the order of simulation16 cited
  • 2014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation16 cited
  • 2014Mediterranean marketing and southern thinking: retrospects and prospects13 cited
  • 2015Récits de marque en contexte collaboratif1 cited

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