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Understanding the Relationships among Brands, Consumers, and Resellers · Study

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ArticleUnderstanding the Relationships among Brands, Consumers, and Resellers

Frederick E. Webster2000

Article2000

Understanding the Relationships among Brands, Consumers, and Resellers

Frederick E. Webster

261 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 261 citations exist upstream.

References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1978The Visible Hand: The Managerial Revolution in American Business 1991Managing brand equity : capitalizing on the value of a brand name.1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels 1994Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation 1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

Cited by

2008A model of customer-based brand equity and its application to multiple destinations 2006The impact of brand trust and satisfaction on retailer repurchase intentions 2020Customers’ motivation to engage with luxury brands on social media 2011A destination-branding model: An empirical analysis based on stakeholders 2005The Decline and Dispersion of Marketing Competence 2006The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?2000Serving Customers and Consumers Effectively in the Twenty-First Century: A Conceptual Framework and Overview 2004The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

Details

Year2000

Typearticle

Published2000-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations261

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1177/0092070300281002

openalex_workW1979722913

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