Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives

Soontae An · Lori Bergen

60 citations0/0 files storedJournal of Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Journalism and Media Studies Media Studies and Communication Media Influence and Politics

Abstract

Despite increasing concern over advertisers' influence on news content, little is known about how advertising sales executives handle balancing their business goals and the ultimate organizational goal—integrity of the news product—in their daily decision making. This study examines how and to what extent advertising sales executives deal with advertiser influences on news content. A survey of 219 advertising directors at U.S. daily newspapers showed frequent conflicts between the business side and the journalism side of the newspaper operation. Those at small newspapers or chain-owned newspapers were more likely to endorse scenarios where editorial integrity was compromised to please or refrain from offending their advertisers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 60 citations exist upstream.

References

1983Concepts of Culture and Organizational Analysis 1969Beliefs, Attitudes, and Values.1989Corporate Ethical Values and Organizational Commitment in Marketing 1984A Role Stress Model of the Performance and Satisfaction of Industrial Salespersons 1994Market-Driven Journalism: Let the Citizen Beware?1976Organizational Climate and Job Satisfaction in the Salesforce 1999Social Contracts and Marketing Ethics 1978Organizational/Environmental Interchange: A Model of Boundary Spanning Activity

Cited by

2011Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors 2015Deep Impact? How Journalists Perceive the Influence of Public Relations on Their News Coverage and Which Variables Determine This Impact 2017Contest Over Authority 2014Synchronisation von Nachricht und Werbung 2022A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.