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An application of the style/involvement model to financial services · Study

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ArticleAn application of the style/involvement model to financial services

John Pallister2005

Article2005

An application of the style/involvement model to financial services

John Pallister · Hui-Chih Wang · Gordon R. Foxall

27 citations·0/0 files stored·Technovation

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Learning Styles and Cognitive Differences

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References

1985Measuring the Involvement Construct 1985Measuring Consumer Involvement Profiles 1976Adaptors and innovators: A description and measure.1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising 1980Innovativeness, Novelty Seeking, and Consumer Creativity 1975Situational Variables and Consumer Behavior 1978Brand Loyalty: Measurement and Management 1978Innovativeness: The Concept and Its Measurement

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Year2005

Typearticle

Published2005-11-15

VenueTechnovation

ISSN-L0166-4972

Languageen

Citations27

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/j.technovation.2005.10.001

openalex_workW1979915946

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