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Abstract This paper addresses the issue of the nature and context of business strategies in entrepreneurial small firms. It examines a number of existing models of strategic planning and suggests that they cannot adequately cope with environmental uncertainty. Developing the idea that effective strategy formation is processual in a stochastic environment, the paper proposes four alternative high‐level approaches (Meta strategies) entrepreneurial firms might use to cope with uncertainty. These stress the notion of evolution as a direction rather than a series of staged events. Copyright © 2001 John Wiley & Sons, Ltd.
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Stored only when both papers are in the corpus — 31 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
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