Research note: point-of-purchase display and brand sales

Robert East · Vicki Eftichiadou

18 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

Abstract

We report the results of two field experiments on the relationship between store display and the sales of a new brand. When the space in a single display was increased, sales tended to increase disproportionately. When the number of displays was increased from one to two, the sales effect of the second display was additive.

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