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Research note: point-of-purchase display and brand sales
0 references·3 citing·14 second hop
Research note: point-of-purchase display and brand sales (2003)Research note: point-of-purchase display …The influence of external design elements on clothing store entry intentions for recreationally and task-oriented female clothing shoppers (2019)The influence of external des…Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study (2014)Do Advertising Tools Create A…Conducting field research in retail stores: A meandering path to a successful research project (2013)Conducting field research in …Can culture affect prices? A cross-cultural study of shopping and retail prices (2001)Social Capital: Prospects for a New Concept (2002)Themed flagship brand stores in the new millennium (2002)Mobile App Versus Website: A Comparative Eye-Tracking Case Study Of Topshop (2015)Mobile consumer shopping journey in fashion retail (2018)(Re)framing used goods: marketing strategies in second-hand retail (2024)Information and Consumer Behavior (1970)How Advertising Works: What Do We Really Know? (1999)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)An approach to environmental psychology (1974)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions (2022)Profiling consumers for their shopping motivations in modern retail formats in Oman (2024)
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  • 2013Conducting field research in retail stores: A meandering path to a successful research project15 cited
  • 2014Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study14 cited
  • 2019The influence of external design elements on clothing store entry intentions for recreationally and task-oriented female clothing shoppers13 cited

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