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Themed flagship brand stores in the new millennium · Study

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ArticleThemed flagship brand stores in the new millennium

Robert V. Kozinets2002

Article2002

Themed flagship brand stores in the new millennium

Robert V. Kozinets · John F. Sherry · Benét DeBerry‐Spence · Adam Duhachek · Krittinee Nuttavuthisit · Diana Storm

421 citations·0/0 files stored·Journal of Retailing

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1990Flow: the psychology of optimal experience 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1995Simulacra and Simulation 1990Disjuncture and Difference in the Global Cultural Economy 1999Experiential Marketing 1999The experience economy: work is theatre & every business a stage 1993River Magic: Extraordinary Experience and the Extended Service Encounter 1974Atmospherics as a Marketing Tool

Cited by

2005The Impact of Brand Commitment on Loyalty to Retail Service Brands 2009The fairyland of Second Life: Virtual social worlds and how to use them 2010Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling 2004The Experience Economy and Commercial Experiences 2008Extraordinary Experiences through Storytelling 2017Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior

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Details

Year2002

Typearticle

Published2002-03-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations421

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/s0022-4359(01)00063-x

openalex_workW1525115419

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2016Can Offline Stores Drive Online Sales?

2002Le marketing de la production d'expérience : Statut théorique et implications managériales