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A comprehensive effort to recruit and retain accounting students · Study

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ArticleA comprehensive effort to recruit and retain accounting students

Rebecca Kaenzig2011

Article2011

A comprehensive effort to recruit and retain accounting students

Rebecca Kaenzig · Rachel Keller

15 citations·0/0 files stored·Journal of Accounting Education

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Accounting Education and Careers Higher Education Research Studies Higher Education and Employability

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References

2000The first course in accounting: students’ perceptions and their effect on the decision to major in accounting 2000The Accounting Principles Instructor's Influence on Students' Decision to Major in Accounting 2004The Nature and Origins of Students' Perceptions of Accountants 2007An Empirical Assessment of the Rise and Fall of Accounting as an Academic Discipline 2003The Impact of Practitioner Presentations on Student Attitudes About Accounting 2003Creating Strategic Responses to Critical Risks Facing Accounting Education

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2022To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set

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Year2011

Typearticle

Published2011-12-01

VenueJournal of Accounting Education

ISSN-L0748-5751

Languageen

Citations15

Files0 public / 0

ShelfAccounting Education and Careers

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doi10.1016/j.jaccedu.2012.06.008

openalex_workW1980621998

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