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A comprehensive effort to recruit and retain accounting students

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References

2000The first course in accounting: students’ perceptions and their effect on the decision to major in accounting201 cited
2000The Accounting Principles Instructor's Influence on Students' Decision to Major in Accounting149 cited
2004The Nature and Origins of Students' Perceptions of Accountants102 cited
2007An Empirical Assessment of the Rise and Fall of Accounting as an Academic Discipline70 cited
2003The Impact of Practitioner Presentations on Student Attitudes About Accounting40 cited
2003Creating Strategic Responses to Critical Risks Facing Accounting Education21 cited

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2022To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set4 cited

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