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Requirements for successful marketing alliances
4 references·2 citing·27 second hop
Requirements for successful marketing alliances (2003)Requirements for successful marketing all…Leveraging Knowledge Management across Strategic Alliances (2004)Leveraging Knowledge Manageme…Are Firms Superior to Alliances and Markets? An Empirical Test of Cross-Border Knowledge Building (2002)Are Firms Superior to Allianc…Dynamic co-marketing alliances: When and why do they succeed or fail? (2000)Dynamic co-marketing alliance…ALLIANCE CAPABILITY & SUCCESS: A KNOWLEDGE-BASED APPROACH. (1999)ALLIANCE CAPABILITY & SUCCESS…Management and performance of strategic multipartner SME networks (2015)Management and performance of…Acquisition of marketing knowledge in small and medium‐sized IJVs (2009)Acquisition of marketing know…Qualitative research and evaluation methods (1980)Qualitative Data Analysis: An Expanded Sourcebook (1994)Theory Building From Cases: Opportunities And Challenges (2007)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Structural Holes and Good Ideas (2004)Joint ventures or non‐equity alliances? Evidence from Italian firms (2013)The Mediating Role of Environmental Innovation on Knowledge Acquisition and Corporate Performance Relationship—A Study of SMEs in China (2019)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)The diffusion of innovations (1983)Understanding the antecedents of collateral learning in new product alliances (2008)Interorganizational Relationships in Marketing: A Critical Review and Research Agenda (2015)Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior (2017)A Dynamic Theory of Organizational Knowledge Creation (1994)Toward a knowledge‐based theory of the firm (1996)Dynamic capabilities and strategic management (1997)Towards a model of effective knowledge transfer within transnationals: The case of Chinese foreign invested enterprises (2006)Network resources and international performance of high tech SMEs (2011)Exploration and Exploitation in Organizational Learning (1991)The Knowledge-Creating Company (1995)What they know vs. what they do: how acquirers leverage technology acquisitions (2007)Trustworthiness, Risk, and the Transfer of Tacit and Explicit Knowledge Between Alliance Partners (2008)Knowledge-sharing and social interaction within MNEs (2009)Strategic planning for knowledge management implementation in engineering firms (2003)R&D partnership portfolios and the inflow of technological knowledge (2011)Knowledge creation in state-owned enterprises (2020)
this work references cited by second hop

References

  • 2002Are Firms Superior to Alliances and Markets? An Empirical Test of Cross-Border Knowledge Building441 cited
  • 2000Dynamic co-marketing alliances: When and why do they succeed or fail?86 cited
  • 1999ALLIANCE CAPABILITY & SUCCESS: A KNOWLEDGE-BASED APPROACH.85 cited
  • 2004Leveraging Knowledge Management across Strategic Alliances66 cited

Cited by

  • 2009Acquisition of marketing knowledge in small and medium‐sized IJVs33 cited
  • 2015Management and performance of strategic multipartner SME networks32 cited

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