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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness

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References

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1984Consumer Reactions to Product Failure: An Attributional Approach1,353 cited
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2006Dynamic Pricing and Consumer Fairness Perceptions583 cited
1978An Application of Equity Theory to Buyer-Seller Exchange Situations471 cited
1999The effect of consumer price consciousness on private label purchase

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408 cited

1990Optimal Bundle Pricing342 cited

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