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Consumer Information Cues in Television Advertising: A Cross Country Analysis · Study

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ArticleConsumer Information Cues in Television Advertising: A Cross Country Analysis

William Renforth1983

Article1983

Consumer Information Cues in Television Advertising: A Cross Country Analysis

William Renforth · Sion Raveed

20 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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1977An Analysis of Information Content in Television Advertising 1980Information Content IN U.S. and Australian Television Advertising 1965Concepts in Comparative Retailing

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2018The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia

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Year1983

Typearticle

Published1983-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02725218

openalex_workW1981403532

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