Concepts in Comparative Retailing

Edward W. Cundiff

49 citations0/0 files storedJournal of Marketing

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

An increasing volume of descriptive material about marketing in various nations has become available in recent years; few attempts have been made to generalize about all nations. This article, focusing on one aspect of this broad problem, presents a framework for generalizing about retail operating methods in different marketing systems.

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1994Alternatives for Growth and Internationalization in Retailing 2007International market selection: measuring actions instead of intentions 1982A. Macromarketing Approach to Economic Development 1990DIRECTIONAL GROWTH BY EUROPEAN RETAILERS 1997Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis 1979A Refined Approach to the Wheel of Retailing 1994Market Segmentation and Competitive Analysis for Supermarket Retailing 1987Determinants of Food Retailing in Developing Economies: The Case of Turkey

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