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Marketing to green communities: How to successfully reach the green consumer · Study

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ArticleMarketing to green communities: How to successfully reach the green consumer

Kelly E Noonan2013

Article2013

Marketing to green communities: How to successfully reach the green consumer

Kelly E Noonan · Linda Jane Coleman

14 citations·0/0 files stored·Journal of Marketing Analytics

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Environmental Sustainability in Business Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

2018International Journal of Business and Social Science 2010Green consumer behavior: determinants of curtailment and eco‐innovation adoption 2011Feeling Ambivalent About Going Green 2011Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses 2002Narratives of sustainable ways of living: constructing the self and the other as a green consumer 2011Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness 2011Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper 2010An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

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Year2013

Typearticle

Published2013-02-01

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations14

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1057/jma.2012.2

openalex_workW1981978998

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