SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing to green communities: How to successfully reach the green consumer
14 references·0 citing·57 second hop
Marketing to green communities: How to successfully reach the green consumer (2013)Marketing to green communities: How to su…International Journal of Business and Social Science (2018)International Journal of Busi…Green Rules to Drive Innovation (2012)Green Rules to Drive Innovati…Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness (2011)Understanding Green Purchase:…Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness (2011)Understanding Green Purchase:…Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper (2011)Green marketing Intervention …Feeling Ambivalent About Going Green (2011)Feeling Ambivalent About Goin…Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses (2011)Environmental and Economic Di…Winning in the green frenzy (2010)Winning in the green frenzyGreen marketing: Are environmental and social objectives compatible with profit maximization? (2010)Green marketing: Are environm…Green consumer behavior: determinants of curtailment and eco‐innovation adoption (2010)Green consumer behavior: dete…An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2010)An Analysis of Cause-Related …On the Quality and Legitimacy of Green Narratives in Business: A Framework for Evaluation (2008)On the Quality and Legitimacy…Narratives of sustainable ways of living: constructing the self and the other as a green consumer (2002)Narratives of sustainable way…The greening of business (1991)The greening of businessUniversals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Towards parsimony in habit measurement: Testing the convergent and predictive validity of an automaticity subscale of the Self-Report Habit Index (2012)Can political capital drive corporate green innovation? Lessons from China (2013)Application of the extended VBN theory to understand consumers’ decisions about green hotels (2015)Diffusion of Innovations 1 (2019)Joint ventures: Theoretical and empirical perspectives (1988)Corporate Social and Financial Performance: A Meta-Analysis (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Legitimation Work Within a Cross-Sector Social Partnership (2014)The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars (2019)Cause-related marketing: a systematic review of the literature (2022)A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Sustainability marketing research: past, present and future (2014)Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' (2015)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)A Theory of Cognitive Dissonance (2017)The History of Sexuality (1976)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Understanding Attitudes and Predicting Social Behavior (1980)Qualitative marketing research: a cultural approach (2006)Constructing Consumer Responsibility: Exploring the Role of Corporate Communications (2008)Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market (2019)Possessions and the Extended Self (1988)Organizational Images and Member Identification (1994)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility (2013)A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm (2015)Linking sustainable product attributes and consumer decision-making: Insights from a systematic review (2019)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Social Responsibility of Business Is to Increase Its Profits (2007)Importance of Green Marketing and Its Potential (2016)The Influence of Green Marketing Tools on Green Eating Efficacy and Green Eating Behaviour (2017)Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? (2021)An Introduction To Green Marketing (1994)Reevaluating green marketing: a strategic approach (2001)Offering branded remanufactured/recycled products: at what price? (2014)Green Marketing for Sustainable Development: an Industry Perspective (2015)Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development (2023)Culture's Consequences: International Differences in Work-Related Values (1981)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy (2015)Environmental concern to attitude towards green products: Evidences from India (2016)The role emotions play in consumer intentions to make pro-social purchases in Germany – An augmented theory of planned behavior model (2021)Are There Universal Aspects in the Structure and Contents of Human Values? (1994)Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types (2016)Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers (2018)Advances in Consumer Research (2025)Firm Resources and Sustained Competitive Advantage (1991)Dynamic Capabilities and Strategic Management (1997)Research Methods in Education (2013)Board Composition and Corporate Social Responsibility: The Role of Diversity, Gender, Strategy and Decision Making (2015)Comprehensive Board Diversity and Quality of Corporate Social Responsibility Disclosure: Evidence from an Emerging Market (2017)The role of sources of social support on depression and quality of life for university students (2019)
this work references cited by second hop

References

  • 2018International Journal of Business and Social Science4,284 cited
  • 2010Green consumer behavior: determinants of curtailment and eco‐innovation adoption567 cited
  • 2011Feeling Ambivalent About Going Green391 cited
  • 2011Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses357 cited
  • 2002Narratives of sustainable ways of living: constructing the self and the other as a green consumer262 cited
  • 2011Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness157 cited
  • 2011Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper115 cited
  • 2010An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives101 cited
  • 2011Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness96 cited
  • 2010Green marketing: Are environmental and social objectives compatible with profit maximization?40 cited
  • 2010Winning in the green frenzy39 cited
  • 1991The greening of business36 cited
  • 2008On the Quality and Legitimacy of Green Narratives in Business: A Framework for Evaluation35 cited
  • 2012

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Green Rules to Drive Innovation
18 cited

Cited by

No citing works inside the corpus for this window.