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“Brands as Intentional Agents”: Questions and extensions

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2020Social media responses and brand personality in product and moral harm crises: why waste a good crisis?

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2016Brand personality as a direct cause of brand extension success: does self-monitoring matter?31 cited

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2019Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products16 cited

2022Application of the stereotype content model in marketing: a three-level review and future research12 cited

2012Research Dialogue Introduction4 cited