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Tradeoffs Between Price and Quality: How a Value Index Affects
16 references·16 citing·49 second hopsampled
Tradeoffs Between Price and Quality: How a Value Index Affects (1997)Tradeoffs Between Price and Quality: How …Advances in Consumer Research (2025)Advances in Consumer ResearchConsumer Decision Making (2015)Consumer Decision MakingHandbook of consumer behavior (1991)Handbook of consumer behaviorA componential analysis of cognitive effort in choice (1990)A componential analysis of co…Commercial Use of Conjoint Analysis: An Update (1989)Commercial Use of Conjoint An…Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)Choice Based on Reasons: The …Contingent weighting in judgment and choice. (1988)Contingent weighting in judgm…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers (1987)Effects of Framing on Evaluat…Contingent decision behavior. (1982)Contingent decision behavior.Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Cognitive Processes in Choice and Decision Behavior (1979)Cognitive Processes in Choice…Effects of Information Presentation Format on Consumer Information Acquisition Strategies (1977)Effects of Information Presen…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Price, brand name, and produc…Moderating the role of religiosity on potential customer intention to deal with Islamic banks in Oman (2021)Moderating the role of religi…Different role of hotel CSR activities in the formation of customers’ brand loyalty (2020)Different role of hotel CSR a…Corporate social responsibility and patronage intentions: The mediating effect of brand credibility (2020)Corporate social responsibili…Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities (2019)Consumer Perceptions of Sport…The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption (2018)The Impact of Knowledge on Co…The impact of corporate environmental responsibility strategy on brand sustainability (2018)The impact of corporate envir…The impact of a firm’s transparent manufacturing practices on women fashion shoppers (2018)The impact of a firm’s transp…Do it well and do it right: The impact of service climate and ethical climate on business performance and the boundary conditions. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1988Contingent weighting in judgment and choice.1,585 cited
  • 1982Contingent decision behavior.1,244 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 1979Cognitive Processes in Choice and Decision Behavior667 cited
  • 1990A componential analysis of cognitive effort in choice539 cited
  • 1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers522 cited
  • 1977Effects of Information Presentation Format on Consumer Information Acquisition Strategies

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435 cited
  • 2015Consumer Decision Making434 cited
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    • 2020Corporate social responsibility and patronage intentions: The mediating effect of brand credibility173 cited
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    • 2016Do it well and do it right: The impact of service climate and ethical climate on business performance and the boundary conditions.60 cited
    • 2008Designing Product Lists for E-commerce: The Effects of Sorting on Consumer Decision Making45 cited
    • 2021Moderating the role of religiosity on potential customer intention to deal with Islamic banks in Oman44 cited
    • 2018The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption38 cited
    • 2011Attitudes Toward Counterfeit Purchases and Ethical Beliefs Among Korean and American University Students30 cited
    • 2020Different role of hotel CSR activities in the formation of customers’ brand loyalty27 cited
    • 2000The Price-Quality Relationship22 cited
    • 2019Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities21 cited
    • 2006Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value?20 cited
    • 2018The impact of corporate environmental responsibility strategy on brand sustainability16 cited
    • 2015Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China15 cited
    • 2018The impact of a firm’s transparent manufacturing practices on women fashion shoppers15 cited