Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South

Judy A. Siguaw · Penny M. Simpson

41 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Consumer Retail Behavior Studies Religion, Spirituality, and Psychology Consumer Market Behavior and Pricing

Abstract

This research was designed to examine the effects of multiple dimensions of religiousness on two important shopping characteristics: Sunday shopping and outshopping. Results of a random telephone survey of 338 participating residents of five small towns centring around Ruston, Louisiana, indicated that each dimension of religiousness had a significant affect on one or more Sunday shopping and outshopping variables included in this study. Moreover, all shopping variables included in the study were significantly affected by some dimensions of religiousness.

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References

1981Designing Research for Application 1994Religious Involvement, Social Ties, and Social Support in a Southeastern Community 1990The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions 1985Religion in America 1976Dimensions of Religiosity Reconsidered; Evidence from a Cross-Cultural Study 1996Personal religiousness and ethical judgements: An empirical analysis 1976Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles 1968Shoppers' Movements outside Their Local Retail Area

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