Attitudes and the Implicit Association Test.

Andrew Karpinski · James L. Hilton

843 citations0/0 files storedJournal of Personality and Social Psychology

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Social and Intergroup Psychology Psychometric Methodologies and Testing Psychological Testing and Assessment

Abstract

Three studies examined the relationship between the Implicit Association Test (IAT) and explicit attitudes. In the 1st and all subsequent studies, the lack of any correlation between the IAT and explicitly measured attitudes supports the view that the IAT is independent from explicit attitudes. Study 2 examined the relationships among the IAT, explicit attitudes, and behavior and found that the explicit attitudes predicted behavior but the IAT did not. Finally, in Study 3 it was found that the IAT was affected by exposing participants to new associations between attitude objects, whereas the explicit attitudes remained unchanged. Taken together, these results support an environmental association interpretation of the IAT in which IAT scores reflect the associations a person has been exposed to in his or her environment rather than the extent to which the person endorses those evaluative associations.

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1985From Intentions to Actions: A Theory of Planned Behavior 1998Measuring individual differences in implicit cognition: The implicit association test.1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.1989Stereotypes and prejudice: Their automatic and controlled components.2008Social psychology: handbook of basic principles 1985Action control : from cognition to behavior 2000A model of dual attitudes.

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