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• 2008User Perceptions of Dialogic Public Relations Tactics via the Internet45 cited
• 2018Exploring social media use in university crisis communication: An experiment to measure impact on perceived crisis severity and attitudes of key publics29 cited
• 2009Internet adoption by Saudi public relations professionals26 cited
• 2012Social Media and Italian Universities: An Empirical Study on the Adoption and Use of Facebook, Twitter and Youtube26 cited
• 2014An Exploration of the Use of Branding to Shape Institutional Image in the Marketing Activities of Faith-Based Higher Education Institutions13 cited
• 2011Organizational Influences and Constraints on Community College Web-based Media Relations12 cited
• 2018Media relations and universities: an assessment of digital newsrooms9 cited
• 2023Pandemic Problems in the Ivory Tower: Exploring Employee Engagement During the COVID-19 Crisis7 cited