SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The accountability gap: The use of preliminary and evaluative research in Spain · Study

ArticleShelves

ArticleThe accountability gap: The use of preliminary and evaluative research in Spain

Kathy Matilla2012

Article2012

The accountability gap: The use of preliminary and evaluative research in Spain

Kathy Matilla · Guillem Marca

10 citations·0/0 files stored·Public Relations Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1984Program evaluation and the roles of practitioners 1983The Nature of Public Relations 2012Evaluating Public Relations 2000Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?2010European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe 1990Research, evaluaton and measurement: A national perspective 1952Effective Public Relations: Pathways to Public Favor 2005Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective

Cited by

2020Aligning and Linking Communication with Organizational Goals 2017El valor de la evaluación de las relaciones públicas y de la comunicación en las organizaciones: el caso de los hospitales del Sistema Nacional de Salud Español

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2017El valor de la evaluación de las relaciones públicas y de la comunicación en las organizaciones: el caso de los hospitales del Sistema Nacional de Salud Españolarticle · 7 shared references 2018Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluationarticle · 5 shared references 2006Evaluation in use: the practitioner view of effective evaluationarticle · 4 shared references 2010Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR servicesarticle · 3 shared references 2018Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomesarticle · 3 shared references 2023A call for reconfiguring evaluation models, pedagogy, and practice: Beyond reporting media-centric outputs and fake impact scoresarticle · 3 shared references

Details

Year2012

Typearticle

Published2012-07-20

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations10

Files0 public / 0

ShelfPublic Relations and Crisis Communication

Identifiers

doi10.1016/j.pubrev.2012.06.010

openalex_workW1982575297

Links

Imported from OpenAlex (CC0) — nothing here is generated.