SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The accountability gap: The use of preliminary and evaluative research in Spain
16 references·2 citing·32 second hop
The accountability gap: The use of preliminary and evaluative research in Spain (2012)The accountability gap: The use of prelim…Evaluating Public Relations (2012)Evaluating Public RelationsAn initial investigation on the use of ‘Return on Investment” in public relations practice (2011)An initial investigation on t…Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services (2010)Perceived effectiveness and i…La oferta formativa de Relaciones Públicas en los nuevos Grados universitarios en España (2009-10) (2010)La oferta formativa de Relaci…European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe (2010)European Communication Monito…Evaluating Public Relations (2006)Evaluating Public RelationsUsing evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective (2005)Using evaluation techniques a…Planificación estratégica de las relaciones públicas (2005)Planificación estratégica de …Public relations evaluation:survey of Australian practitioners (2004)Public relations evaluation:s…Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism? (2000)Objectives and Evaluation in …Public relations practitioners' use of research, measurement, and evaluation (1997)Public relations practitioner…Roles and Program Evaluation Techniques Among Canadian Public Relations Practitioners (1990)Roles and Program Evaluation …Research, evaluaton and measurement: A national perspective (1990)Research, evaluaton and measu…Program evaluation and the roles of practitioners (1984)Program evaluation and the ro…The Nature of Public Relations (1983)The Nature of Public RelationsEffective Public Relations: Pathways to Public Favor (1952)Effective Public Relations: P…Aligning and Linking Communication with Organizational Goals (2020)Aligning and Linking Communic…El valor de la evaluación de las relaciones públicas y de la comunicación en las organizaciones: el caso de los hospitales del Sistema Nacional de Salud Español (2017)El valor de la evaluación de …The Innovation of Research in Public Relations Practice: Review of a Program of Studies (1990)Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda (2008)Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes (2018)Public Relations: The Profession and the Practice (1982)Articulating influence: Toward a research agenda for interpreting the evaluation of soft power, public diplomacy and nation brands (2013)New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s (2019)Communication Yearbook 28 (2004)Institutions and Organizations: Ideas and Interests (2008)Communication Yearbook 29 (2009)Public relations and the new institutionalism: In search of a theoretical framework (2013)Conceptualizing transparency: Propositions for the integration of situational factors and stakeholders’ perspectives (2017)The System of Professions (1988)The System of Professions: An Essay on the Division of Expert Labor. (1990)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Public relations and evaluation: does the reality match the rhetoric? (2001)Comunicación de crisis: compilación y revisión de teorías y taxonomías prácticas desde una perspectiva cualitativa (2013)A bibliographic study of public relations in Spanish media and communication journals, 2000–2012 (2014)PUBLIC RELATIONS AND EVENTS: THE ORGANIZATION OF FESTIVALS AS A TOOL FOR CULTURAL PROMOTION. (2019)Explicating Relationship Management as a General Theory of Public Relations (2003)From strategy to corporate communication strategy: A conceptualisation (2003)Power Over, Power With, and Power to Relations: Critical Reflections on Public Relations, the Dominant Coalition, and Activism (2004)The World Wide Web as a public relations medium: the use of research, planning, and evaluation in web site development (1999)A cross‐cultural study of the world wide web and public relations (2005)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration (2007)Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)The definition, dimensions, and domain of public relations (1999)Konzeption von Kommunikationsprogrammen (2014)Theorizing public relations history: The roles of strategic intent and human agency (2016)Onward Into More Fog: Thoughts on Public Relations' Research Directions (2006)Evolutionary Theory: The Missing Link for Conceptualizing Public Relations (2010)Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm (2020)
this work references cited by second hop

References

  • 1984Program evaluation and the roles of practitioners143 cited
  • 1983The Nature of Public Relations89 cited
  • 2012Evaluating Public Relations50 cited
  • 2000Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?45 cited
  • 2010European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe40 cited
  • 1990Research, evaluaton and measurement: A national perspective40 cited
  • 1952Effective Public Relations: Pathways to Public Favor38 cited
  • 2005Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective37 cited
  • 2010Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services34 cited
  • 2005Planificación estratégica de las relaciones públicas25 cited
  • 1990Roles and Program Evaluation Techniques Among Canadian Public Relations Practitioners23 cited
  • 1997Public relations practitioners' use of research, measurement, and evaluation20 cited
  • 2006Evaluating Public Relations17 cited
  • 2011An initial investigation on the use of ‘Return on Investment” in public relations practice

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

17 cited
  • 2004Public relations evaluation:survey of Australian practitioners16 cited
  • 2010La oferta formativa de Relaciones Públicas en los nuevos Grados universitarios en España (2009-10)12 cited
  • Cited by

    • 2020Aligning and Linking Communication with Organizational Goals9 cited
    • 2017El valor de la evaluación de las relaciones públicas y de la comunicación en las organizaciones: el caso de los hospitales del Sistema Nacional de Salud Español6 cited