Explicating Relationship Management as a General Theory of Public Relations

Abstract

Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm.

Cite this

John A. Ledingham (2003). Explicating Relationship Management as a General Theory of Public Relations. Journal of Public Relations Research. https://doi.org/10.1207/s1532754xjprr1502_4

@article{a2003explicating,
  title  = {Explicating Relationship Management as a General Theory of Public Relations},
  author = {Ledingham, John A.},
  year   = {2003},
  journal = {Journal of Public Relations Research},
  doi    = {10.1207/s1532754xjprr1502_4}
}

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