What’s So Funny about IRON CHEF?

Mark Gallagher

16 citations0/0 files storedJournal of Popular Film and Television

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Asian Culture and Media Studies Translation Studies and Practices Cinema and Media Studies

Abstract

Cable television broadcasts in the United States of the Japanese cooking-competition show Iron Chef allow viewers to position themselves both alongside and above the program’s Japanese participants and original viewership. The author analyzes the processes by which U.S. media corporations recontextualize non-Western media texts and the consequences of such translation strategies.

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References

1988Reasons for the US dominance of the international trade in television programmes 1996New Patterns in Global Television 1997New patterns in global television: peripheral vision 1996Television: an international history 1998Marketing ‘Japan’: Japanese cultural presence under a global gaze 1992Contra-flow in global news: International and regional news exchange mechanisms

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