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A Test of the Two-Step Flow in Diffusion of a New Product · Study

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ArticleA Test of the Two-Step Flow in Diffusion of a New Product

Johan Arndt1968

Article1968

A Test of the Two-Step Flow in Diffusion of a New Product

64 citations·0/0 files stored·Journalism Quarterly

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Innovation Diffusion and Forecasting Marketing and Advertising Strategies Media Studies and Communication

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1983A Theoretical Model for the Study of Product Importance Perceptions 1978Media sociology 1976Interpersonal Influence in Election Campaigns: Two Step-Flow Hypotheses 2006Influence of Product Class on Preference for Shopping on the Internet 1973Consumer Economics, A Survey 2006On market mavens and consumer self‐confidence: A cross‐cultural study 1989Massenkommunikation und Interpersonale Kommunikation 1977The Role of Opinion Leadership in a Cardiovascular Health Education Campaign

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Year1968

Typearticle

Published1968-09-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations64

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1177/107769906804500306

openalex_workW1982964605

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