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A Test of the Two-Step Flow in Diffusion of a New Product
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Cited by

  • 1983A Theoretical Model for the Study of Product Importance Perceptions901 cited
  • 1978Media sociology466 cited
  • 1976Interpersonal Influence in Election Campaigns: Two Step-Flow Hypotheses230 cited
  • 2006Influence of Product Class on Preference for Shopping on the Internet141 cited
  • 1973Consumer Economics, A Survey110 cited
  • 2006On market mavens and consumer self‐confidence: A cross‐cultural study93 cited
  • 1989Massenkommunikation und Interpersonale Kommunikation20 cited
  • 1977The Role of Opinion Leadership in a Cardiovascular Health Education Campaign15 cited
  • 1979OLD THEORIES DON'T APPLY: IMPLICATIONS OF COMMUNICATIONS IN CRISES*10 cited
  • 2022Why join the navy when you can be a pirate? A study of Chinese audience’s willingness to pay for the live streaming of the premier league7 cited
  • 1972The Interpersonal/Mass Communication Interface among Church Leaders6 cited
  • 1978Informational Status and the Mass Media: The Case of the Urban Poor0 cited

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