References

• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1976Commodity Bundling and the Burden of Monopoly1,544 cited
• 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
• 1999Bundling Information Goods: Pricing, Profits, and Efficiency1,107 cited
• 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values814 cited
• 1984Gaussian Demand and Commodity Bundling637 cited
• 1987The Price Bundling of Services: A Normative Framework607 cited
• 2000Bundling and Competition on the Internet546 cited
• 1994Contextual and Temporal Components of Reference Price522 cited
• 1991Bundling--new products, new markets, low risk.506 cited
• 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
• 1986Beyond the Many Faces of Price: An Integration of Pricing Strategies374 cited
• 1990Optimal Bundle Pricing342 cited
• 1992Compatibility and Bundling of Complementary Goods in a Duopoly330 cited
• 1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value