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University course selection and services marketing
13 references·12 citing·44 second hop
University course selection and services marketing (2009)University course selection and services …Operations management (2010)Operations managementUniversity and course choice (2006)University and course choiceUniversities in a competitive global marketplace (2006)Universities in a competitive…An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland (2006)An exploratory study of the f…University selection: information requirements and importance (2004)University selection: informa…The impact of facilities on student choice of university (2003)The impact of facilities on s…Timings and trade‐offs in the marketing of higher education courses: a conjoint approach (2001)Timings and trade‐offs in the…The Role of Internal Reference Points in the Category Purchase Decision (1999)The Role of Internal Referenc…Decision‐Making Behaviour of Potential Higher Education Students (1999)Decision‐Making Behaviour of …The Influence of Anticipating Regret and Responsibility on Purchase Decisions (1992)The Influence of Anticipating…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…External Search: The Role of Consumer Beliefs (1982)External Search: The Role of …A Service‐Orientated Approach to Marketing of Services (1978)A Service‐Orientated Approach…The mediating role of self-congruity in transnational higher education choice: a proposed framework (2020)The mediating role of self-co…Information Seeking Behaviour of Undergraduates about Higher Educational Opportunities in Sri Lanka: Online or Offline? (2020)Information Seeking Behaviour…Understanding high school students use of choice factors and word-of-mouth information sources in university selection (2019)Understanding high school stu…Modelling trade-offs in students’ choice set when determining universities (2019)Modelling trade-offs in stude…Re-evaluating the postgraduate students’ course selection decision making process in the digital era (2018)Re-evaluating the postgraduat…An investigation into international postgraduate students’ decision-making process (2018)An investigation into interna…Relationship quality time: the validation of a relationship quality scale in higher education (2017)Relationship quality time: th…A taxonomy of prestige-seeking university students: strategic insights for higher education (2016)A taxonomy of prestige-seekin…University choice: what do we know, what don’t we know and what do we still need to find out? (2015)University choice: what do we…An integrated-process model of service quality, institutional brand and behavioural intentions (2014)An integrated-process model o…Students' choice of universities in Germany: structure, factors and information sources used (2012)Students' choice of universit…Service Quality in a Higher Education Context: Antecedents and Dimensions (2011)Service Quality in a Higher E…Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education (1964)Social Limits to Growth (1976)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Student Choice in Higher Education (2011)The Economics of Immigration (2018)Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Diffusion of Innovations 1 (2019)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Advances in prospect theory: Cumulative representation of uncertainty (1992)Extending the Theory of Planned Behavior: A Review and Avenues for Further Research (1998)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)A Theory of Cognitive Dissonance (2017)'Bettering Yourself'? Discourses of risk, cost and benefit in ethnically diverse, young working-class non-participants' constructions of higher education (2000)Mixed MNL models for discrete response (2000)Leaving Early (2004)Which university? A study of the influence of cost and information factors on Scottish undergraduate choice (2007)Applying to higher education: information sources and choice factors (2010)Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)Higher Education: Handbook of Theory and Research (2007)Dimensions driving business student satisfaction in higher education (2015)Higher education as a filter (1973)A Model of Student College Choice (1981)A Review of Scale Development Practices in the Study of Organizations (1995)Emerging education hubs: the case of Singapore (2010)Widening participation and lifelong learning (2013)A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)Problems and Strategies in Services Marketing (1985)A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)The influence of organizational image on college selection: what students seek in institutions of higher education (2010)The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England (2012)Factors affecting university image formation among prospective higher education students: the case of international branch campuses (2014)A Service Quality Model and its Marketing Implications (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)An exploration towards a production theory and its application to construction (2000)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)Lean and green – a systematic review of the state of the art literature (2015)
this work references cited by second hop

References

  • 2010Operations management1,792 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions802 cited
  • 1989Marketing Concepts and Strategies588 cited
  • 1978A Service‐Orientated Approach to Marketing of Services551 cited
  • 2006University and course choice480 cited
  • 2003The impact of facilities on student choice of university433 cited
  • 2006An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland318 cited
  • 2004University selection: information requirements and importance245 cited
  • 1999Decision‐Making Behaviour of Potential Higher Education Students224 cited
  • 1982External Search: The Role of Consumer Beliefs201 cited
  • 1999The Role of Internal Reference Points in the Category Purchase Decision120 cited
  • 2001Timings and trade‐offs in the marketing of higher education courses: a conjoint approach114 cited

Cited by

  • 2015University choice: what do we know, what don’t we know and what do we still need to find out?186 cited
  • 2014An integrated-process model of service quality, institutional brand and behavioural intentions

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96 cited
  • 2012Students' choice of universities in Germany: structure, factors and information sources used92 cited
  • 2019Understanding high school students use of choice factors and word-of-mouth information sources in university selection80 cited
  • 2017Relationship quality time: the validation of a relationship quality scale in higher education40 cited
  • 2018Re-evaluating the postgraduate students’ course selection decision making process in the digital era34 cited
  • 2011Service Quality in a Higher Education Context: Antecedents and Dimensions32 cited
  • 2016A taxonomy of prestige-seeking university students: strategic insights for higher education22 cited
  • 2018An investigation into international postgraduate students’ decision-making process18 cited
  • 2019Modelling trade-offs in students’ choice set when determining universities13 cited
  • 2020The mediating role of self-congruity in transnational higher education choice: a proposed framework10 cited
  • 2020Information Seeking Behaviour of Undergraduates about Higher Educational Opportunities in Sri Lanka: Online or Offline?1 cited