From comparative advantage to damage control: Clarifying strategic issues using swot analysis

Abstract

Abstract The principal ingredient of strategic planning is SWOT analysis—the assessment of organizational strengths, weaknesses, opportunities, and threats. SWOT can be either a powerful management tool or a superficial and even misleading exercise. Much depends on the care with which decision makers integrate their analyses of internal and external factors affecting the future of the organization. This article presents a simple yet powerful framework for identifying and clarifying four types of strategic issues facing nonprofit organizations.

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