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The largest segments that should not be served: higher education marketing serving the growing slacker segment
3 references·0 citing·16 second hop
The largest segments that should not be served: higher education marketing serving the growing slacker segment (2008)The largest segments that should not be s…Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing (2000)Book Review: The Textbook Eff…Misplaced marketing (1999)Misplaced marketingPrinciples involving marketing policies: An empirical assessment (1993)Principles involving marketin…Effects of fear-arousing communications. (1953)Current issues and research in advertising (1978)Social psychology and behavioral medicine (1983)Brands, artifacts and design theory: a call to action (2006)How Do You Know That? (2008)HIV/Aids marketing communication and the role of fear, efficacy, and cultural characteristics in promoting social change (2011)Generation X goes to college: an eye-opening account of teaching in postmodern America (1997)Misplaced marketing (2001)Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan (2010)A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment (2020)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Basic Marketing: A Managerial Approach (1978)Advertising and Promotion Management (1987)How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development (2002)Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (2009)Revisiting the Relationship Between Marketing Education and Marketing Career Success (2017)
this work references cited by second hop

References

  • 1993Principles involving marketing policies: An empirical assessment57 cited
  • 1999Misplaced marketing25 cited
  • 2000Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing19 cited

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