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ArticleConsumers' price perceptions of promoted products

Valerie S. Folkes1995

Article1995

Consumers' price perceptions of promoted products

Valerie S. Folkes · Rita D. Wheat

126 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1984Choices, values, and frames.2013Choices, Values, and Frames 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice 1975Cognitive reference points 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор 1993Preferences for sequences of outcomes.

Cited by

2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions 2010Effect of price discount frames and levels on consumers' perceptions in low‐end service industries 2003Assessing the effectiveness of shopping mall promotions: customer analysis 2000The impact of price and extra product promotions on store preference 2001The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions 2001

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Details

Year1995

Typearticle

Published1995-09-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations126

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0022-4359(95)90028-4

openalex_workW1985100856

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Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis

2015Product involvement, price perceptions, and brand loyalty

2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience