References

• 1984Choices, values, and frames.6,505 cited
• 2013Choices, Values, and Frames5,320 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
• 1975Cognitive reference points1,435 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1993Preferences for sequences of outcomes.769 cited
• 1988Frames of Mind in Intertemporal Choice637 cited
• 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
• 1991Preferences for separating or combining events.331 cited
• 1991Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?239 cited
• 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
• 1989Sales promotion: The long and the short of it213 cited
• 1990The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers208 cited