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Marketing the Business School: An Exploratory Investigation

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References

1995Strategic Marketing for Educational Institutions821 cited
2023College and University 1975–1986353 cited
1987Strategic Marketing for Educational Institutions323 cited
1979Journal of Marketing Education56 cited
1995Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View49 cited

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2011School reputation and its relation to parents' satisfaction and loyalty64 cited
2018Student-perceived organizational support and perceived employability in the marketing of higher education37 cited
2021Students’ Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia18 cited

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