Because of the expanding role of services in the world economy, schools of business have begun to address the needs of service operations. At the same time, many hotel-school programs are drifting away from a hospitality-management orientation toward general business-management courses. If hospitality-education programs are to serve adequately their students and the industry, they must refocus their curricula on the needs of the hospitality industry; the alternative is to be absorbed into general business programs. Already, hospitality-program graduates and general-business graduates are competing for the same managerial jobs in the service sector. Four-year programs must find or develop faculty whose specializations are in the hospitality industry, and, in close cooperation with the industry, specialized programs must be developed for managers-in-training.
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