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Brand metrics: Gauging and linking brands with business performance · Study

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ArticleBrand metrics: Gauging and linking brands with business performance

Tim Munoz2004

Article2004

Brand metrics: Gauging and linking brands with business performance

Tim Munoz · Shailendra Kumar

69 citations·0/0 files stored·Journal of Brand Management

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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1997The balanced scorecard: Translating strategy into action

Cited by

2008B2B branding: A financial burden for shareholders?2011Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test 2006Key Marketing Performance Measures 2021Customer-brand disidentification: Conceptualization, scale development and validation 2019Brand fidelity: Scale development and validation 2015B2B service brand identity and brand performance 2015Corporate brand expressions in business-to-business companies' websites: Evidence from Brazil and India 2011The persistence of excess brand loyalty over multiple years

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Year2004

Typearticle

Published2004-05-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations69

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.bm.2540183

openalex_workW1985352610

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