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Brand metrics: Gauging and linking brands with business performance
1 references·16 citing·47 second hop
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References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited

Cited by

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  • 2006Key Marketing Performance Measures62 cited
  • 2021Customer-brand disidentification: Conceptualization, scale development and validation59 cited
  • 2019Brand fidelity: Scale development and validation52 cited
  • 2015B2B service brand identity and brand performance50 cited
  • 2015Corporate brand expressions in business-to-business companies' websites: Evidence from Brazil and India38 cited
  • 2011The persistence of excess brand loyalty over multiple years34 cited
  • 2022Factors that influence manufacturer and store brand behavioral loyalty32 cited
  • 2015Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG26 cited
  • 2019Explaining business failure through determinist and voluntarist perspectives20 cited
  • 2011Service brand identity: definition, measurement, dimensionality and influence on brand performance18 cited
  • 2012Impact of Brand Equity on Purchase Decision of Final Consumer Focusing on Products with Low Mental Conflict

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15 cited
  • 2016Improving business performance through brand management practice15 cited
  • 2014The Role of Brand Management in Emerging Markets14 cited
  • 2007Business-to-Business-Markenforschung12 cited