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ArticleInvolving organizational buyers in new product development

Kwaku Atuahene‐Gima1995

Article1995

Involving organizational buyers in new product development

Kwaku Atuahene‐Gima

65 citations·0/0 files stored·Industrial Marketing Management

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Quality and Supply Management Innovation and Knowledge Management Product Development and Customization

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References

1990Accelerating the development of technology-based new products 1990An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects 1988The Credibility–Cooperation Connection at the R&D‐Marketing Interface 1981New-Product Winners and Losers 1990Fitting Purchasing to the Strategic Firm: Frameworks, Processes, and Values

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2005Identifying and prioritizing critical success factors for conflict management in collaborative new product development 2012Enabling relationship structures and relationship performance improvement: The moderating role of relational capital 2013Validación de un instrumento de medida para la relación entre la orientación a la responsabilidad social corporativa y otras variables estratégicas de la empresa 2007Strategic and operational management of supplier involvement in new product development : a contingency perspective 2018Purchasing involvement in technologically uncertain new product development projects: Challenges and implications 1999Marketing's Influence and New Product Performance in Chinese Firms 2005Driving new product success in the electrical equipment manufacturing industry

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Year1995

Typearticle

Published1995-06-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations65

Files0 public / 0

ShelfQuality and Supply Management

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doi10.1016/0019-8501(94)00083-9

openalex_workW1985425633

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2019Exploring early purchasing involvement in discontinuous innovation: A dynamic capability perspective